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Marketing Associate

Type

Full time

Locations

Karachi
Overview
Application

About us

Neem is Pakistan’s full-stack payment infrastructure platform. We enable businesses of all sizes to accept payments, disburse funds, and manage money through a single, unified system. From collections and disbursements to branded wallets, ledgers, reconciliation, and real-time visibility, Neem powers the financial operations behind Pakistan’s fastest-growing enterprises in logistics, insurance, retail, e-commerce, education, and more. Founded by serial fintech entrepreneurs and backed by leading global investors, Neem is shaping the rails that move Pakistan's digital economy.

What we offer

  • Hands-on operating experience of building pioneering digital fintech businesses with a powerful impact vision for Pakistan and emerging markets, together with a globally experienced team of operators, and entrepreneurs
  • A supportive and inclusive culture designed to help you find your purpose & grow you professionally and as a person
  • Competitive salary base
  • Health & wellbeing allowance
  • Technology allowance

What are we looking for

We're looking for a creative and organised Marketing Associate to join our growing team. You'll support our content, social media, and marketing operations, helping bring campaigns to life, maintaining our brand presence across multiple channels, and collaborating closely with internal teams including product marketing, design, and sales.

Your responsibilities

  • Content Creation
    • Design static posts, carousels, and simple graphics using Canva
    • Write captions and post copy for Instagram, LinkedIn, and other platforms
    • Repurpose existing content across formats and platforms
    • Develop compelling product stories that highlight features, benefits, and real-world use cases
    • Craft launch campaign narratives that bring new products and initiatives to life across channels
    • Create press releases and other marketing content for distribution across channels
    • Develop and curate content that positions the brand as a credible voice within the industry
  • Social Media Management
    • Plan and manage the monthly social media content calendar
    • Schedule and publish content using social media management tools
    • Monitor comments, DMs, and handle basic community engagement
    • Track key metrics including reach, engagement, and follower growth
    • Identify trends and flag insights to inform future content decisions
  • Cross-functional Collaboration
    • Work closely with the Product Marketing team to ensure alignment on messaging and positioning
    • Support the development of sales enablement materials, including decks, one-pagers, and other collateral
    • Serve as a connector between marketing efforts and broader business goals

You should apply if

  • You have 2 to 3 years of marketing experience, ideally in a B2B, fintech, or SaaS environment
  • You have strong writing and copywriting skills for engaging content across blogs, social media, LinkedIn, newsletters, and product storytelling
  • You bring hands-on experience with Canva to create social and marketing assets such as static posts, carousels, presentations, and branded layouts
  • You can create short-form marketing content such as short explainers, product walkthroughs, or social media clips using basic video editing tools (such as CapCut, Canva or similar)
  • You are proficient in AI tools for content creation and marketing asset generation, including Claude, Gemini, Midjourney, or similar platforms
  • You have familiarity with SEO and blog writing is a plus
  • You are proficient in using Notion for task and content management
  • Proficient in Webflow to independently manage website content including publishing and editing blog posts and make minor content edits when needed, no coding required.
  • Strong organisational skills and ability to manage content calendars, campaigns, and deadlines
  • You are a creative self-starter who can generate ideas for engaging content formats and execute them independently
  • You are excited to experiment with modern content formats (video, storytelling, creative assets) in a fast-moving startup environment
  • You are eager to learn, grow, and take ownership within a high-impact marketing team
  • You are aligned with our Neem core values and ready to show-up daily in sync with those principles (below)

Our Neem core values:

💫 Our purpose is our north star

🧗🏽 We put autonomy over control

🚴🏽‍♀️ We roll with YES mindset

🤲🏼 We speak up openly

🌿 We care about our impact

❤️ We nurture ourselves

At Neem, we are always on the lookout for remarkable talent, values fit, competence, and people driven by purpose. We are building a diverse, inclusive and authentic workplace, so if you’re excited about any of the open roles but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

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Neem is a fully licensed Non-Banking Finance Company (NBFC) by Securities and Exchange Commission of Pakistan to carry out and undertake Investment Finance Services (IFS). Neem’s banking services are powered by Branchless Banking partnership with Banks in Pakistan. NBFC License No. SECP/LRD/75/NEPL/2022/54

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